Never underestimate the importance of a complete continuous image of your brand. This is your face on the internet—and in one glance must convey everything to your customers.
show off your identity
Your brand is the personality and spirit of your business.
Though it is visually captured by the logo, it is much more than the logo! Your brand is the “energy” and “temperament” of your business. It demonstrates the character and activities told by your business story. It is the key to standing out in your niche. Your brand gives voice and emotion to your business and is the foundation for relationships you build with customers.
How do you give your business personality through word selection, as well as fonts, styles, colors, and images?
This is your cornerstone, the essential personal connection between your company and your target market. This personality needs to be visible in all aspects of your web presence.
How do you show your story in all aspects of your web presence?
Get your business’s personality and message across with the right words, images, colors, and style. The look and feel of your brand has an immediate effect on a potential client’s first impression of your business.
How do you connect your story to your ideal client?
Connect the work you do to your business vision and to the material needs or challenges you are solving for your client. Let your brand evoke how you heal your ideal client’s “pain points” and offer new opportunity.